This is not your regular everyday hoochie! The Hoochie Mama is much thicker, tougher and three times the size to take the abuse from larger game fish.
The innovative design of the lure also enables you to bounce the weight off the bottom with confidence - the treble hook is located at the top and out of the way of rocks, seaweed and other snagging hazards.
Hoochie Mamas come in a variety of colours and three different weights to accommodate various depths and currents. They are handcrafted by PEETZ in Victoria, British Columbia, Canada.
A key piece of gear in every serious halibut hunters tackle box...