A trip through the doors at PEETZ Outdoors in Victoria's Rock Bay neighbourhood is a little like walking into a comprehensive high school.
It's art, science, woodworking and metal shop all rolled into a compact workspace steeped in history.
The company's age seeps into everything in its 1,800-square-foot space, and its honours, in the form of handcrafted fishing reels spanning nearly a century, hang on the wall, tracing the journey of an immigrant jeweller's inventive mind and eye for design through to his mastery of crafting the kind of fishing gear that stands the test of time.

PEETZ Outdoors partner Art Aylesworth is keeping the tradition alive of handcrafting fishing reels. Photograph by Darren Stone, Times Colonist.
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